What's in a name? Everything!
You will never get a second chance to make a first impression...and it all starts with your name. But naming is complicated, slow, and expensive. It should be simple, fast, and affordable.
That's where Namation comes in with Branded Beginnings. Our Branded Beginnings process develops custom brand marks based on your strategies and provides the tools you need to use them. No one-size fits all...so we sculpture a solution that meets your needs. See how we can work for you!
We believe your brand marks should:
- say what your product is
- provide a unifying company theme
- appeal to your target customers
- position you against the competition
It sounds simple, but most companies and their marketing firms don't do this very well. This is where we begin.
We continue by understanding what you are trying to accomplish:
- who are your customers?
- what is your product?
- why should anyone buy from you?
- what are your marketing tactics?
These answers will dictate the direction of our branding activities.
Equally important is understanding how you will communicate your company name and related brand marks.
Your selection of marketing mediums (web, print, radio, video, etc.) will determine strategy to the extent that customers need to read, write, hear, see, and even speak your brand marks.
Our branding hierarchy will structure your complete brand marks, including:
- company names
- product family names
- product names
We will build an intelligent and flexible structure that will provide the foundation for long-term success.
This is the fun part and we won't tell you how we do it... just that we do it fast! We generally develop 10 to 15 naming ideas across 3 to 5 themes and then refine one or two themes for final selection.
We will conduct trademark research on all developed brand marks and only deliver recommendations that appear free from any copyright infringements. (Ultimately, the client has responsibility to confer with legal counsel before using any marks.)
We take your brand marks and develop the marketing tools you will need to use them. We can provide options for:
- Internet Domain Names
- Vanity Toll Free Numbers
- Business Logos
- Business Cards, Letterhead, Etc.
You may have only requested a single brand mark, but you may really need a complete set of brand standards. This entails:
- options for logo placement
- standardized font styles and sizes
- color selections for fonts and logos
All marks can be delivered in formats (JPEG, GIF, RGB) as required.
The experts at Sector Research also provide an array of related services including:
- strategic planning
- marketing plan development
- advertising management
- web development
Additional consulting services are also available.
We develop custom brand marks based upon your business strategies and provide the tools you need to use them. Our projects range from the simplest, such as a single tagline or product name, to complete sets of brand marks including names, logos, and color selection as well as related web development.
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